James Schlimmer and Andrew Monnot — friends for almost 20 years — are behind a new Web site, AManScorned.com.

NAPLES — Two Lely High graduates have created a place “where the man is always right.”

James Schlimmer and Andrew Monnot — friends for almost 20 years — are behind a new Web site, AManScorned.com.

The 20-somethings, who met in sixth grade at East Naples Middle, can talk about anything, relationships included. But not all men have that kind of close friendship. So the duo decided to create an online support group for men who have been “manipulated, misled and mistreated by the women in their lives.”

They designed the site to be a place where other guys can vent, share stories and find “solace, humor support and guidance.” It’s not about bashing women, they say.

Schlimmer, 27, and Monnot, 28, are both single college graduates, who work for a local media company in Naples. They describe themselves as the “good guys.”

They say they have nothing against women and continue to date them, but they know and hear about so many men that have been taken to the cleaners by an ex-wife or cheated on by a girlfriend.

“Sometimes you have this feeling of you are lonely. We never have that. Never. We want to try to replicate that,” Schlimmer said.

The two men have never been married. Schlimmer has a 4-year-old son and shares custody with the mother, whom he still considers a friend.

On the Web site, there’s financial and legal advice, information on fitness and fashion trends and tips on rebuilding the self ego. A host of cartoon characters deliver that advice, with humorous names such as Paul N. Payne and Troy Q. Washboard (he’s the fitness expert).

“We will take the current events and add a humorous spin to sort of exaggerate the situation so people can see how unreasonable it is,” Monnot said.

Recently, they put up a piece on the top 10 cars for single dads with pictures. The list included everything from a 1982 Chrysler LeBaron to a 2003 Kia Spectra. “These are the cars that real hardworking men drive ... home to an empty house,” they wrote on the site. Another recent blog is on the do’s and don’ts of engagement ring shopping.

There are contributing writers, who for now aren’t paid. They will get royalties in the future once the Web site takes off.

The logo for the site is a frazzled-looking man in a suit and tie, holding his pockets inside out to show he has no money.

In the “A Man Scorned Mall” on the Web site, there’s a variety of merchandise for sale with the same man on it (they call him Alimony Barnes). There’s everything from a divorce party invitation to a T-shirt that reads “I Just Want to See My Kids.”

Schlimmer and Monnot wear the merchandise, helping to create interest in their Web site.

“We will be out at the mall and someone will say, ‘What does that shirt mean?’ We tell them and they say, ‘I’ll check it out,’” Monnot said.

Visitors to the site are encouraged to become members and “join the brotherhood.” About 5,000 members have signed up.

The site went up in December. It’s getting 10,000 to 15,000 unique — or different — visitors a month, with many people finding it through Facebook and Google. Surprisingly, it has attracted many women.

“We were worried that women would shy away from the site, but it turns out a lot of women have been screwed over by guys and they like the nice guys,” Monnot said. “There are a lot of women who appreciate what we are doing.”

“Initially we expected this to be predominantly men,” Schlimmer said. “Tracking the usage, it’s almost a 60-40 split, with women to men. The 60 percent is women.”

When Monnot told his mother about the Web site initially, she said she wasn’t interested in more women bashing. He told her it wasn’t about that and she decided to check it out.

“She checks it out every day because of how funny it is,” Monnot said. “She’s one of our biggest supporters.”

On average, users are spending more than seven minutes on the site. The bounce rate is less than 30 percent, meaning that more than 70 percent of the visitors aren’t exiting the site right away, Schlimmer said.

“That’s all positive steps,” he said.

“It far exceeds what we expected so far,” Monnot said.

Eventually, they expect to profit from the site through online advertising targeted at men.

“We intend to revolutionize the online advertising game,” Schlimmer said.

“We really just wanted to help,” Monnot said. “As far as the business side of it, it would be great if it could make money. But first and foremost it’s there for guys like us that need advice.”

- - -

Connect with Laura Layden at www.naplesnews.com/staff/laura_layden.